Hollywood film turned as threat to superstars

Roland Emmerich's Hollywood disaster epic 2012, is doing roaring business at the Indian box office. 2012 has grossed over Rs.19 crore in its opening weekend in India. 2012 was released simultaneously in English, Hindi, Tamil and Telugu across 715 screens with 676 prints.

As per trade reports, 2012 has taken an incredible 90 to 95% opening in 25 screens in Kerala just like a Malayalam superstar film. It even crossed the collections of Mohanlal and Mammooty film in first week. It is expected to turn out to be one of the all time hits in Kerala. This Hollywood film has now turned as a threat to Malayalam superstars Mammooty and Mohanlal.

The film has shown high potential for repeat viewing. The film has performed exceedingly well in both metros as well as smaller centres appealing to a large range of audiences, including families who are drawn to the personal family storyline. It looks unbeatable for the coming weeks in the wake of sustained marketing and strong word-of-mouth.